Kristi Piehl - Kristi Piehl

Flip Your Script empowers you to authentically share stories to motivate, inspire, encourage and help.

Speaking + Training

AI search is defining your reputation — are you shaping the results? Company valuation, employee engagement and revenue are tied to how visible and credible leaders are online. Through her dynamic keynote and training sessions, Kristi Piehl shows leaders how to become Social CEOs and AI-Empowered Executives, building trust, authority and impact across social media, search and AI-generated results.

Book

Examining what it means to leave a legacy in the past, present and future, Flip Your Script: Own your story & unlock the positive power of social media offers practical guidance for modern leaders to embrace their digital legacy to positively impact their careers and their lives. It will inspire and equip you to flip your script on social media by sharing stories with intention and purpose. All proceeds are donated to the Cancer and Blood Disorders Program at Children’s Minnesota.

Podcast

Sharing stories about the positive impact of social media, host Kristi Piehl interviews guests to share inspiring stories about how digital platforms have empowered individuals, created opportunities for connection, built communities, grown businesses, sparked social change and made a real difference in the world. Each episode will inspire you to leverage social media in a positive way.

“Kristi brought incredible energy, real-world insight and a robust framework for how leaders can use social media to drive brand visibility, recruitment and business growth. The feedback from the group was fantastic; we all walked away with practical ideas to take back to our teams.

“The focus on gradual, practical ways that our Executive Team can use social media to positively impact our corporate brand, our employees and further amplify our messaging was an excellent roadmap for us as individuals to apply on a daily basis. The session’s content was relevant, focused and it’s already making an impact for us.”

“She [Kristi Piehl] is a master of her craft. I would strongly recommend her to anyone. Since her presentation, my views have changed on social media and I have increased my online presence. First class.”

“Kristi is a great host. She knows how to get her guests to open up to her by truly listening to them. Great part of my week when the show drops!”

“Kristi Piehl is the real deal. It is so encouraging to hear inspirational stories. I am grateful for the chance to learn from her guests and she leads by example.”

“When I first heard founder Kristi Piehl speak to my Vistage group, I was intrigued but unsure. The Media Minefield team helped me find an approach that feels genuine and aligned with who I am. Their expertise, encouragement and structure have expanded the reach of my message and connected me with leaders I never would have met otherwise.”

“In an interactive and practical session, Kristi shared how today’s CEOs can become Social CEOs and Digital Leaders who communicate with purpose, strengthen their culture and shape a digital legacy their families will be proud of. The value to our members was significant. Kristi’s real-world examples and current research offered a clear path forward — and every leader left with a framework to take the next step.”

About Kristi Piehl

Kristi Piehl is an Emmy Award-winning journalist, entrepreneur and CEO, author, speaker, podcast host and public relations expert.

She launched Media Minefield in 2010 following a 12-year career as an Emmy Award-winning television news reporter. Media Minefield is a national award-winning public relations firm specializing in media relations, executive social media and reputation management, crisis communication and training.

She won the PRNEWS Top Women Award in 2026 and 2024, the PRNEWS People of the Year Award two years in a row and has been named one of Minnesota’s 500 Most Powerful Business Leaders. Under Kristi’s leadership, Media Minefield has won numerous local and national awards for client work and culture, including Best Place to Work and Best Public Relations Firm.

Kristi earned her Master of Science in Management and Leadership from Pepperdine University’s Graziadio Business School. She is an experienced speaker for keynotes and executive teams, is frequently interviewed in local and national news outlets and is a Forbes Councils contributor.

Kristi is a passionate believer in the power of sharing stories and a champion for women in business. She is a mom to two young men, and she enjoys reading, golfing, traveling, spending time with her family and raising awareness and money for childhood cancer.